KEY RESPONSIBILITIES

1. Analyze and segmentate customer

  • Perform evaluation and analysis of customer data sources including potential and existing customers based on financial and non-financial criteria
  • Develop criteria to evaluate the value customers bring to the company throughout the customer life cycle (Customer Lifetime Value).
  • Develop a set of customer segmentation criteria and perform customer segmentation in accordance with the business goals of the company/division in each period
  • Build customer management and customer segments management reports on diverse criteria (financial and non-financial)
  • Based on customer value assessment reports, proactively propose initiatives to develop new customer groups and reduce the churn rate of existing customers and increase the value of the company‘s existing customer
  • Develop tools and systems to manage customer data (CRM, CDP), automation tools to attract potential customers (social, referral), and loyalty system (loyalty customer platform)

2. Build, implement, and manage customer policies by segment

  • Develop and implement processes of customer identification, segmentation and allocation according to the approved set of customer segmentation criteria
  • Coordinate with related departments/business divisions to implement and monitor the process of identifying, segmenting and allocating customers on the system
  • Develop customer management policies by channel, by management object to increase the value and cohesion of customers with the company
  • Coordinate with other departments to implement and monitor customer management policies

3. Monitor, evaluate, and report the effectiveness of customer collection programs and policies

4. Manage, delegate, evaluate, train, and develop staff within the functional  team to ensure the operation

 

JOB REQUIREMENTS

Education level

  • Minimum university degree in Computer Science, Analytics, Economics, Banking, Statistics

Knowledge & Experiences

  • At least 7 years of experience in research and customer management in the industries of service, retail, financial, and banking
  • Have investment in securities, or have knowledge about investment products, financial products
  • Have experience in big data analysis, customer database building, and customer research
  • Have knowledge of Excel, R, and SQL as well as experience in building and using analytical tools (e.g. Qlik, Tableau, ...)

Technical skills

  • Analytical and reporting skills
  • Process and customer policies building skills
  • Project management skills

Soft skills

  • Leadership skill
  • Detailed-orientation
  • Good presentation skills
  • Team-work skill
  • Problem solving skill
Lương: Thỏa Thuận
Phòng ban: Retail Client
Hạn nộp hồ sơ: 20/06 — 31/08/2022

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